Think of a newspaper headline – enticing the masses to buy the paper and read further, acting as a teaser which invites you to find out more information. Titles can be used effectively to generate emotional affiliations, resonance with a particular subject and just plain curiosity, tempting your reader to read further. We take a look at 5 key elements … Read More
6 reasons to plan your blog before you start writing
Do you create a plan for your blog before you start writing it? Plans don’t have to be in-depth, but they can provide key points which serve as signposts for the focus and outline of your topic. We look at 6 key reasons to create a plan before writing your blog. 1 – Identify research needed Creating an outline shows … Read More
How to plan an amazing blog post that drives traffic to your website
Having a plan before you start writing your blog post is great for 2 reasons: a) You are not starting with what can be a dreaded blank page; and b) You have an idea in mind of where you are going with your topic. Both these elements help you clearly articulate the ideas you want to make, while preparing ahead … Read More
WordPress Menus – Updating and changing the menu
WordPress is a great website content management system with so much functionality. This includes creating menus for your site. Depending on your WordPress theme there might be more than one menu location, but the main one is usually the one at the top of your web page. The WordPress menu support allows you to create menus. These can link to … Read More
Why your website has to be mobile friendly
We are still amazed by the number of websites we visit that are non responsive and do not look good on a mobile device. It makes no sense to us because surely the owners of these websites are using smartphones in the same way that everyone else is using a smartphone. I mean, surely they are searching for information and … Read More
7 key elements of impactful content
Content marketing involves the creation of relevant, valuable, impactful content which creates a connection with your target audience, establishing the foundation of interest in your brand in order to facilitate sales of your product or services. Online content comes in a variety of formats and categories as follows: Written content is created as eBooks to blogs through to social media … Read More
5 tips on writing impactful posts for LinkedIn
A LinkedIn post is basically a status update – letting your audience know what’s news with your brand and sharing new updates about significant developments in your industry and company. It is also an ideal place to feature a short yet powerful message which can make your brand relatable, encouraging dialogue and interaction which can eventually generate a lead and … Read More
4 creative ways to use your Company Page LinkedIn banner
The LinkedIn banner appears along with your company logo at the top of your LinkedIn Company Page. The banner creates a context or your logo and company, providing insight into your brand’s services and offerings. Used as a vehicle to attract attention and interest through images and messages, the banner can be used strategically to differentiate your company from competitors. … Read More
How to write a good LinkedIn Summary for your brand
You have 2000 characters to write a good introduction. Keep in mind that only the top half or so is visible which means that you want to have the most important content at the beginning in order to motivate your audience to read further and start engaging with you brand. In terms of you overall brand presence on LI (be … Read More
The 5 best free SEO tools you should start using today
You cannot just build a website and expect people to find it. Here are 5 free SEO tools that you can use to improve your own Search Engine Optimisation. Search Engine Optimisation is an ongoing venture. You need to be constantly working on your Search Engine Optimisation – to ensure you stay at the top of the Search results and … Read More