The Blog

The internet is a place of increased opportunity but also a place that is increasingly dangerous for the unprepared. There are several thousand Hackers out there who may increasingly be trying to steal your information and this can include trying to hack into your website. Whilst you cannot stop hackers trying to attack your website…

Statistics suggest there are 16 million smartphone users in Australia and this is projected to grow to nearly 19 million users by 2021. With the prevalence of 4G network coverage and the expected launch of 5G networks soon, mobile internet surfing is only going to increase. The importance of mobile friendly websites is not new.…

Statistics suggest there are 16 million smartphone users in Australia and this is projected to grow to nearly 19 million users by 2021. With the prevalence of 4G network coverage and the expected launch of 5G networks soon, mobile internet surfing is only going to increase. The importance of mobile friendly websites is not new.…

Google has a number of factors when ranking websites. There are on page factors and off page factors to consider. On page SEO factors are generally more important. Google ranks them more highly. Here is your on page SEO Checklist to give your website the best chance of ranking in Google: Content Your content is…

When it comes to creating your website, it is important to establish just what you intend the site to accomplish in terms of your business and marketing goals.  Used properly and strategically, a website can be a transformative tool for a brand, boosting sales, creating awareness and positioning a company top of mind in its…

Stories bring a brand to life, providing insight into a world of brand offerings while enhancing a customer’s experience of this world.  This is achieved by a structure with different components which contribute to developing the storyline.  These components provide guideposts, around which the storyteller brings an artistry, uniquely crafting an enticing world which resonates…

The nature of search has evolved from its original keyword orientation, to a more sophisticated intuitive understanding in order to meet the user’s search requirements.  Known as Semantic search, this new ‘intuitive’ approach is all about understanding the meaning behind the search.  Meaning is derived from the context of the user’s previous searches while zooming…

SEO  is about optimising or strategically enhancing your website content to enable higher website ranking on Google’s Search Engine Results Pages or SERPs.  This in turn drives traffic to your site.  It is also helps the searcher to find the answer to their keyword search, through content which acts as a solution or explanation in…

SEO  is about optimising or strategically enhancing your website content to enable higher website ranking on Google’s Search Engine Results Pages or SERPs.  This in turn drives traffic to your site.  It is also helps the searcher to find the answer to their keyword search, through content which acts as a solution or explanation in…

Storytelling is an integral part of the fabric of human history.  It is how information has been handed over, from generation to generation over the centuries.  Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains…

Storytelling is an integral part of the fabric of human history.  It is how information has been handed over, from generation to generation over the centuries.  Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains…

Content marketing involves the creation of meaningful, valuable content which resonates with a target audience to facilitate a relationship which inspires brand loyalty and translates into revenue.  In order to implement an effective content marketing campaign which drives results, content strategy is needed.  The strategy considers the objectives of the brand and the campaign, crafting…