Content Marketing For Business

content marketing

Content has been around since the invention of language or perhaps even further back, from the time of the first intentional exchange of sounds to create meaningful communication between two or more people.  Evolving over the centuries, content has become more complex and sophisticated.  With its myriad of different formats, content can be anything from…

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Content Marketing For Business

content marketing

Content has been around since the invention of language or perhaps even further back, from the time of the first intentional exchange of sounds to create meaningful communication between two or more people.  Evolving over the centuries, content has become more complex and sophisticated.  With its myriad of different formats, content can be anything from…

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Creating content for each stage of the sales funnel

Creating content for each stage of the sales funnel

Awareness Stage This is the stage where you are discovered via search engines and social media. This stage is focussed on attracted and engaging a qualified prospect, someone who fits the ideal buying persona, who is most likely to engage in your content and move further down the sales funnel to become a lead. In…

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Creating content for each stage of the sales funnel

Creating content for each stage of the sales funnel

Awareness Stage This is the stage where you are discovered via search engines and social media. This stage is focussed on attracted and engaging a qualified prospect, someone who fits the ideal buying persona, who is most likely to engage in your content and move further down the sales funnel to become a lead. In…

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Optimise your webpage: on page SEO

Optimise your webpage - on page SEO

How to optimise the elements on your webpage for on page SEO as follows: SEO stands for Search Engine optimization.  This refers to various strategies and techniques which can be applied to increase a website’s ranking on a Search Engine Results Page (SERP).  The higher the ranking on a SERP the more chance you have…

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