8 key pages to include in your WordPress Blog

GrahamWordPressLeave a Comment

8 key pages to include in your WordPress Blog

A blog site provides an ideal place to enable your visitor to connect further with your brand and blog content. If you are a new blogger on the block, these pages can help you provide more information about who you are, establishing a meaningful context for your writing. We take a look at the 7 key pages to include in … Read More

5 essential SEO elements to optimise your website in 2018

GrahamseoLeave a Comment

5 essential SEO elements to optimise your website in 2018

Search Engine Optimisation (SEO) uses strategies which assist your website in ranking higher on the Search Engine Results Page (SERP) of search engines like Google and Bing. Google provides a free service called Search Console which allows you to manage and monitor your sites presence on the Google search results page, providing you with insights about “how Google views your … Read More

Key elements of a strategic FAQ Page

GrahamContent Marketing, seoLeave a Comment

Key elements of a strategic FAQ Page

The FAQ or Frequently Asked Questions page is a deceptively significant page in a website, strategically contributing to the user experience while having a surprising SEO functionality as well. We look at the key elements of the strategic FAQ page as a platform for driving traffic and converting visitors into leads and customers. 1 – Layout of FAQ page Keep … Read More

5 navigation menu strategies to increase UX of a website

GrahamWeb DesignLeave a Comment

5 navigation menu strategies to increase UX of a website

Think of a website’s navigation menu as a road map to your website.  These tabs, frequently found at the top and sometimes at the side of the webpage help to make a website accessible by directing the user through the website’s terrain. Made up of a list of categories, the navigation menu is key to introducing the visitor to the … Read More

5 essential elements of a successful website strategy

GrahamWeb DesignLeave a Comment

5 essential elements of a successful website strategy

While web design may play a central role in moving your lead down the sales funnel, you first need to consider your website strategy as your GPS in guiding your activities on your journey to creating an effective website which converts visitors to leads which translate into sales.    This means looking at exactly what you want to achieve with your … Read More

4 strategies to optimise your Facebook Page for SEO

Grahamseo, Social MediaLeave a Comment

4 strategies to optimise your Facebook Page for SEO

Search Engine Optimisation (SEO) is all about maximising your online presence in order to rank organically on a search engine results page (SERP). While this includes optimising your website, your presence on social media can also contribute to your ranking. By optimising a Facebook Page, brands can capitalise on Facebook SEO in order to further their ranking and increase their … Read More

7 hacks to grow your Facebook Page Following

Grahamseo, Social MediaLeave a Comment

7 hacks to grow your Facebook Page Following

Facebook makes your brand extremely accessible, providing an informal yet professional way of connecting with your target market.  That may sound all well and good, but how do you get this said target market to your page in the first place? In answer to that question, we take a look at 5 smart hacks to increase your Facebook fanbase in … Read More

Why we stopped using premium themes for WordPress projects

GrahamWordPressLeave a Comment

Why we stopped using premium themes for WordPress projects

Commercial WordPress themes or premium themes were once considered the gold standard. These themes made WordPress web designers lives much easier by allowing them to create great looking websites for customers rather quickly. So why on earth have we stopped using premium themes? Let me start by saying that I am in no way bashing the premium theme market or … Read More

Our top 7 SEO trends for 2018

GrahamseoLeave a Comment

Our top 7 SEO trends for 2018

As websites and online platforms continue to become more user-centric, so does the search industry with a focus on providing results that are relevant and customised for your user.  This has a direct impact on SEO, highlighting elements which contribute to a user’s experience. We take a look at the top 7 SEO trends for 2018. Diversified links and brand … Read More