WordPress – What is it? And why you should use it?

GrahamWordPress0 Comments

What is WordPress?

What is WordPress? WordPress is a freely available open source content management system for websites. It’s by far and away the internet’s most popular content management system. Whilst it’s hard to verify, estimates suggest that it accounts for somewhere between 25% and 30% of all websites. You read that correctly. Up to 30% of the internet’s websites are built on … Read More

5 key components which maximise the impact of a Facebook Page

GrahamSocial Media0 Comments

5 key components which maximise the impact of a Facebook Page

As of June 22 2017, Facebook reached a new milestone of 2 billion users, making the social media platform an essential part of any marketing plan.  Facebook makes this possible with Facebook Pages, giving your brand a voice and facilitating connecting with your target market. We take a look at 5 key components to help maximise the impact of your … Read More

6 reasons why your business should be on LinkedIn

Grahambusiness, Content Marketing0 Comments

6 reasons why your business should be on LinkedIn

LinkedIn has some 500 million users 1 of its business-focused social network, with 4,000,000 monthly active Australian Users recorded in May 2017 2 Used correctly, LinkedIn is a networking tool which can facilitate expansion of your customer base while establishing your company as a thought leader. If you have not already joined the ranks of the 13 million + businesses on … Read More

How to connect and engage with your ideal customers on Facebook

GrahamSocial Media0 Comments

How to connect and engage with your ideal customers on Facebook

Facebook’s new algorithm   resulted in a substantial decrease in the organic reach of business posts as part of Facebook’s focus on providing an engaging experience for users.  Added to this fact is the increase in content posted by Facebook users and Facebook Pages which has resulted in more competition to appear organically in the Facebook News Feed. So how do … Read More

Uptime Monitoring – Why this is Important & When to Change Hosting Providers

GrahamWordPress, WordPress Security0 Comments

Uptime Monitoring - Why this is Important & When to Change Hosting Providers

At the time of writing there were over 2 million search results for web hosting providers. One of the things that you will often see mentioned when searching for a hosting provider for your website is uptime monitoring. Basically, uptime means how often your website is “up.” A website that crashes regularly will not rank highly in search engines. Hence, … Read More

3 ways to gain key insights into the online behaviour of your ideal customer

Grahambusiness0 Comments

3 ways to gain key insights into the online behaviour of your ideal customer

Understanding your audience – who they are, which platforms they use, how they behave when they are on your website, is the foundation to developing strategic, effective and impactful content which resonates with your ideal customer. Your target market is a key component of your online and social media marketing strategy.   We take a look at 3 strategies which can … Read More

11 Point SEO Checklist for normal people

Grahamseo0 Comments

11 Point SEO Checklist for normal people

There is no point building a website if no one sees your website. Therefore, Search Engine Optimisation (SEO) is important. Without SEO, your website won’t rank highly in search engines. There are experts that can help you with your SEO but there are also things that you can manage yourself. The purpose of this article is to share with you … Read More

Is your website mobile friendly? Why does it matter?

Grahamseo, Web Design0 Comments

Is your website mobile friendly? Why does it matter?

Statistics suggest there are 16 million smartphone users in Australia and this is projected to grow to nearly 19 million users by 2021. With the prevalence of 4G network coverage and the expected launch of 5G networks soon, mobile internet surfing is only going to increase. The importance of mobile friendly websites is not new. If you check out this … Read More

5 On Page SEO Factors You Cannot Ignore

Grahamseo0 Comments

5 On Page SEO Factors You Cannot Ignore

Google has a number of factors when ranking websites. There are on page factors and off page factors to consider. On page SEO factors are generally more important. Google ranks them more highly. Here is your on page SEO Checklist to give your website the best chance of ranking in Google: Content Your content is the most important factor on … Read More