The Blog

Although WordPress started off as a tool for blogs way back in 2003, it has evolved into an open-sourced content management system publishing software which powers over 31.4% of all websites on the internet.  To put this in context, Joomla – the closest rival to WordPress – has a market share of 5.9% of all…

You’re in excellent company when using WordPress as your tool to publish content on the web: from famous bloggers to news sites such as Bloomberg Professional, TechCrunch; celebrities such as The Rolling Stones and Katy Perry; and websites for famous brands such as Disney, Microsoft and the Whitehouse.gov. And if you’re curious about just which other…

The advent of Google’s Answer Box aims to provide users with an immediate full answer to their search query. This coveted spot on top of Google’s Search Engine Results Page can, according to Advance Web Ranking, cause the top-ranking result to drop to a CTR (click through rate) somewhere between a 15% and 20% CTR,…

Your WordPress blog or website can be used in a variety of ways:  from providing strategic content for your visitors, serving as a means of optimising your site through WordPress SEO to providing an additional means of revenue. We take a look at the top 5 effective strategies for monetising your WordPress Blog and website.…

While many people think that WordPress is SEO friendly by default, there are a number of steps required to maximise your WordPress SEO opportunities. We take a look at WordPress SEO best practices to help your website and web pages rank on Google Search Results Pages (SERPs). 1 – Tags and Categories in WordPress When…

So, you’ve decided to start blogging.  Great.  We also get it that you may be faced with the decision of the kind of blog you want to write, asking yourself what are the most popular blogs out there? And while there are many blogs on the web covering different industries, interests and experiences, you need…

A blog site provides an ideal place to enable your visitor to connect further with your brand and blog content. If you are a new blogger on the block, these pages can help you provide more information about who you are, establishing a meaningful context for your writing. We take a look at the 7…

A search on the web for the best WordPress theme for your brand will bring a multitude of different options.  In fact, according to codeinwp with a 50 -60% share of the global CMS market, WordPress has reigned as the most popular CMS for the last 7 years. However, with all this information and options,…

Search Engine Optimisation (SEO) uses strategies which assist your website in ranking higher on the Search Engine Results Page (SERP) of search engines like Google and Bing. Google provides a free service called Search Console which allows you to manage and monitor your sites presence on the Google search results page, providing you with insights…

The FAQ or Frequently Asked Questions page is a deceptively significant page in a website, strategically contributing to the user experience while having a surprising SEO functionality as well. We look at the key elements of the strategic FAQ page as a platform for driving traffic and converting visitors into leads and customers. 1 –…

Think of a website’s navigation menu as a road map to your website.  These tabs, frequently found at the top and sometimes at the side of the webpage help to make a website accessible by directing the user through the website’s terrain. Made up of a list of categories, the navigation menu is key to…

While web design may play a central role in moving your lead down the sales funnel, you first need to consider your website strategy as your GPS in guiding your activities on your journey to creating an effective website which converts visitors to leads which translate into sales.    This means looking at exactly what you…