SEO vs SEM

Many of our clients seem to get confused when it comes to Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). So I thought it best to write this post to explain some of the differences and benefits of both.

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Does sex really sell?

For some time now I have been thinking about the age old saying, “Sex Sells!” and have been wondering how true this was across all industries. There have been multiple studies that prove that as a human race we tend to favour people that are beautiful and sometimes make an association between beauty and success.

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