5 navigation menu strategies to increase UX of a website

GrahamWeb DesignLeave a Comment

5 navigation menu strategies to increase UX of a website

Think of a website’s navigation menu as a road map to your website.  These tabs, frequently found at the top and sometimes at the side of the webpage help to make a website accessible by directing the user through the website’s terrain. Made up of a list of categories, the navigation menu is key to introducing the visitor to the … Read More

5 essential elements of a successful website strategy

GrahamWeb DesignLeave a Comment

5 essential elements of a successful website strategy

While web design may play a central role in moving your lead down the sales funnel, you first need to consider your website strategy as your GPS in guiding your activities on your journey to creating an effective website which converts visitors to leads which translate into sales.    This means looking at exactly what you want to achieve with your … Read More

4 strategies to optimise your Facebook Page for SEO

Grahamseo, Social MediaLeave a Comment

4 strategies to optimise your Facebook Page for SEO

Search Engine Optimisation (SEO) is all about maximising your online presence in order to rank organically on a search engine results page (SERP). While this includes optimising your website, your presence on social media can also contribute to your ranking. By optimising a Facebook Page, brands can capitalise on Facebook SEO in order to further their ranking and increase their … Read More

7 hacks to grow your Facebook Page Following

Grahamseo, Social MediaLeave a Comment

7 hacks to grow your Facebook Page Following

Facebook makes your brand extremely accessible, providing an informal yet professional way of connecting with your target market.  That may sound all well and good, but how do you get this said target market to your page in the first place? In answer to that question, we take a look at 5 smart hacks to increase your Facebook fanbase in … Read More

Why we stopped using premium themes for WordPress projects

GrahamWordPressLeave a Comment

Why we stopped using premium themes for WordPress projects

Commercial WordPress themes or premium themes were once considered the gold standard. These themes made WordPress web designers lives much easier by allowing them to create great looking websites for customers rather quickly. So why on earth have we stopped using premium themes? Let me start by saying that I am in no way bashing the premium theme market or … Read More

Our top 7 SEO trends for 2018

GrahamseoLeave a Comment

Our top 7 SEO trends for 2018

As websites and online platforms continue to become more user-centric, so does the search industry with a focus on providing results that are relevant and customised for your user.  This has a direct impact on SEO, highlighting elements which contribute to a user’s experience. We take a look at the top 7 SEO trends for 2018. Diversified links and brand … Read More

Key web design trends for 2018

GrahamWeb DesignLeave a Comment

Key web design trends for 2018

Web design trends serve to accommodate the fact that people are faced with ever increasing demands on their time and attention.  For this reason, elements such as simplicity, ease of access and use are becoming more important in web design then ever before.  These factors have a bearing on the web design trends for 2018 in order to minimise distractions … Read More

7 essential content ideas for strategic Instagram Posts

Grahambrand development, Social MediaLeave a Comment

7 essential content ideas for strategic Instagram Posts

Success on the Instagram platform is dependent on the quality of content – both visual and textual, in order to facilitate engagement and expand your follower base. Content can be used strategically, telling your brand story while growing your following, using content which resonates with your target market.  Along with quality posts comes consistency, posting your content regularly in order … Read More

6 essential elements which maximise your Instagram Profile

Grahamseo, Social MediaLeave a Comment

6 essential elements which maximise your Instagram Profile

Your Instagram Profile is the key point where your followers and people conducting searches, can find information about you or your brand. Think of it as your home page on the platform, where you write a teaser introduction, using essential information to provide insights about your brand. We take a look at 7 different elements in creating an impactful Instagram … Read More

5 secrets to writing an irresistible introduction for your blog

GrahamContent Marketing, seoLeave a Comment

5 secrets to writing an irresistible introduction for your blog

Anxious about the first sentence of your blog?  As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.”  In other words, give yourself (and your blog a chance) before getting stuck in the doom and gloom of worrying about your writing and creating self-fulfilling prophecies in the process. The introduction to any piece of writing sets … Read More