Content Marketing
Key elements of a strategic FAQ Page
The FAQ or Frequently Asked Questions page is a deceptively significant page in a website, strategically contributing to the user experience while having a surprising SEO functionality as well. We look at the key elements of the strategic FAQ page as a platform for driving traffic and converting visitors into leads and customers. 1 –…
Read More5 secrets to writing an irresistible introduction for your blog
Anxious about the first sentence of your blog? As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.” In other words, give yourself (and your blog a chance) before getting stuck in the doom and gloom of worrying about your writing and creating self-fulfilling prophecies in the process. The introduction to…
Read More5 secrets to writing an irresistible introduction for your blog
Anxious about the first sentence of your blog? As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.” In other words, give yourself (and your blog a chance) before getting stuck in the doom and gloom of worrying about your writing and creating self-fulfilling prophecies in the process. The introduction to…
Read More5 strategies to create a great headline for SEO and your audience
Think of a newspaper headline – enticing the masses to buy the paper and read further, acting as a teaser which invites you to find out more information. Titles can be used effectively to generate emotional affiliations, resonance with a particular subject and just plain curiosity, tempting your reader to read further. We take a…
Read More6 reasons to plan your blog before you start writing
Do you create a plan for your blog before you start writing it? Plans don’t have to be in-depth, but they can provide key points which serve as signposts for the focus and outline of your topic. We look at 6 key reasons to create a plan before writing your blog. 1 – Identify research…
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