Key elements of a strategic FAQ Page

GrahamContent Marketing, seoLeave a Comment

Key elements of a strategic FAQ Page

The FAQ or Frequently Asked Questions page is a deceptively significant page in a website, strategically contributing to the user experience while having a surprising SEO functionality as well. We look at the key elements of the strategic FAQ page as a platform for driving traffic and converting visitors into leads and customers. 1 – Layout of FAQ page Keep … Read More

5 secrets to writing an irresistible introduction for your blog

GrahamContent Marketing, seoLeave a Comment

5 secrets to writing an irresistible introduction for your blog

Anxious about the first sentence of your blog?  As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.”  In other words, give yourself (and your blog a chance) before getting stuck in the doom and gloom of worrying about your writing and creating self-fulfilling prophecies in the process. The introduction to any piece of writing sets … Read More

7 key elements of impactful content

GrahamContent Marketing, seoLeave a Comment

7 key elements of impactful content

Content marketing involves the creation of relevant, valuable, impactful content which creates a connection with your target audience, establishing the foundation of interest in your brand in order to facilitate sales of your product or services. Online content comes in a variety of formats and categories as follows: Written content is created as eBooks to blogs through to social media … Read More

5 tips on writing impactful posts for LinkedIn

Grahambrand development, Content Marketing, Social MediaLeave a Comment

5 tips on writing impactful posts for LinkedIn

A LinkedIn post is basically a status update – letting your audience know what’s news with your brand and sharing new updates about significant developments in your industry and company.  It is also an ideal place to feature a short yet powerful message which can make your brand relatable, encouraging dialogue and interaction which can eventually generate a lead and … Read More

4 creative ways to use your Company Page LinkedIn banner

Grahambrand development, Content Marketing, seo, Social MediaLeave a Comment

4 creative ways to use your Company Page LinkedIn banner

The LinkedIn banner appears along with your company logo at the top of your LinkedIn Company Page. The banner creates a context or your logo and company, providing insight into your brand’s services and offerings. Used as a vehicle to attract attention and interest through images and messages, the banner can be used strategically to differentiate your company from competitors. … Read More

5 strategies for writing valuable evergreen content

GrahamContent Marketing, seoLeave a Comment

5 strategies for writing valuable evergreen content

Evergreen content is an essential part of a content marketer’s toolbox.  This content is not dependent on fashion or news of the day.  Rather evergreen content has an unchanging quality existing as an independent source of valuable information. This is quality content which transcends time, often encompassing global truths which remain relevant to people everywhere, without an expiration date. We … Read More

6 reasons why your business should be on LinkedIn

Grahambusiness, Content MarketingLeave a Comment

6 reasons why your business should be on LinkedIn

LinkedIn has some 500 million users 1 of its business-focused social network, with 4,000,000 monthly active Australian Users recorded in May 2017 2 Used correctly, LinkedIn is a networking tool which can facilitate expansion of your customer base while establishing your company as a thought leader. If you have not already joined the ranks of the 13 million + businesses on … Read More