5 navigation menu strategies to increase UX of a website

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5 navigation menu strategies to increase UX of a website

Think of a website’s navigation menu as a road map to your website.  These tabs, frequently found at the top and sometimes at the side of the webpage help to make a website accessible by directing the user through the website’s terrain. Made up of a list of categories, the navigation menu is key to introducing the visitor to the … Read More

5 essential elements of a successful website strategy

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5 essential elements of a successful website strategy

While web design may play a central role in moving your lead down the sales funnel, you first need to consider your website strategy as your GPS in guiding your activities on your journey to creating an effective website which converts visitors to leads which translate into sales.    This means looking at exactly what you want to achieve with your … Read More

Key web design trends for 2018

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Key web design trends for 2018

Web design trends serve to accommodate the fact that people are faced with ever increasing demands on their time and attention.  For this reason, elements such as simplicity, ease of access and use are becoming more important in web design then ever before.  These factors have a bearing on the web design trends for 2018 in order to minimise distractions … Read More

Why your website has to be mobile friendly

Grahamseo, Web DesignLeave a Comment

Why your website has to be mobile friendly

We are still amazed by the number of websites we visit that are non responsive and do not look good on a mobile device. It makes no sense to us because surely the owners of these websites are using smartphones in the same way that everyone else is using a smartphone. I mean, surely they are searching for information and … Read More

Is your website mobile friendly? Why does it matter?

Grahamseo, Web DesignLeave a Comment

Is your website mobile friendly? Why does it matter?

Statistics suggest there are 16 million smartphone users in Australia and this is projected to grow to nearly 19 million users by 2021. With the prevalence of 4G network coverage and the expected launch of 5G networks soon, mobile internet surfing is only going to increase. The importance of mobile friendly websites is not new. If you check out this … Read More

How to establish goals for a website

Grahambusiness, seo, Web DesignLeave a Comment

How to establish goals for a website

When it comes to creating your website, it is important to establish just what you intend the site to accomplish in terms of your business and marketing goals.  Used properly and strategically, a website can be a transformative tool for a brand, boosting sales, creating awareness and positioning a company top of mind in its industry. Whether your website is … Read More

Optimise your webpage: on page SEO

Grahamseo, Web DesignLeave a Comment

Optimise your webpage - on page SEO

How to optimise the elements on your webpage for on page SEO as follows: SEO stands for Search Engine optimization.  This refers to various strategies and techniques which can be applied to increase a website’s ranking on a Search Engine Results Page (SERP).  The higher the ranking on a SERP the more chance you have of visitors accessing your website. … Read More

8 Key web design elements to drive traffic and sales

Grahambrand development, seo, Web DesignLeave a Comment

8 Key web design elements to drive traffic and sales

You may have established an online presence for your business, but does your website have the key web design elements to drive traffic and sales?  Use these check points to ensure that you have the right components to maximise the effectiveness of your business website. 1 – Typography and layout Your visitor assesses your website within the first few seconds … Read More

Why your website is failing

Grahambusiness, Web DesignLeave a Comment

Why your website is failing

We are professional web designers. That means we are automatically classed as SEO experts who are going to get your new site to page one one Google right? Wrong! It is this assumption that many people out there have. It often comes from a place of ignorance or arrogance. Sure, we do our best to create a website that is … Read More

Web design in 2017

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Web design in 2017

2017 promises to be another exciting year in website development and website design.  As mobile usage increases in significance, so design trends are in turn adapting to access of websites via digital devices rather than a desktop. According to Yahoo Tech’s report of November 2016, internet usage for mobile devices now stands at 51%, compared to 48.74% access via desktop.  Additionally,  … Read More