Your WordPress blog or website can be used in a variety of ways: from providing strategic content for your visitors, serving as a means of optimising your site through WordPress SEO to providing an additional means of revenue. We take a look at the top 5 effective strategies for monetising your WordPress Blog and website. Affiliate Marketing Affiliate marketing can … Read More
8 WordPress SEO best Practices
While many people think that WordPress is SEO friendly by default, there are a number of steps required to maximise your WordPress SEO opportunities. We take a look at WordPress SEO best practices to help your website and web pages rank on Google Search Results Pages (SERPs). 1 – Tags and Categories in WordPress When adding your blog content on … Read More
11 of the most popular types of blog on the internet
So, you’ve decided to start blogging. Great. We also get it that you may be faced with the decision of the kind of blog you want to write, asking yourself what are the most popular blogs out there? And while there are many blogs on the web covering different industries, interests and experiences, you need to create a blog on … Read More
8 key pages to include in your WordPress Blog
A blog site provides an ideal place to enable your visitor to connect further with your brand and blog content. If you are a new blogger on the block, these pages can help you provide more information about who you are, establishing a meaningful context for your writing. We take a look at the 7 key pages to include in … Read More
5 secrets to writing an irresistible introduction for your blog
Anxious about the first sentence of your blog? As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.” In other words, give yourself (and your blog a chance) before getting stuck in the doom and gloom of worrying about your writing and creating self-fulfilling prophecies in the process. The introduction to any piece of writing sets … Read More
5 strategies to create a great headline for SEO and your audience
Think of a newspaper headline – enticing the masses to buy the paper and read further, acting as a teaser which invites you to find out more information. Titles can be used effectively to generate emotional affiliations, resonance with a particular subject and just plain curiosity, tempting your reader to read further. We take a look at 5 key elements … Read More
6 reasons to plan your blog before you start writing
Do you create a plan for your blog before you start writing it? Plans don’t have to be in-depth, but they can provide key points which serve as signposts for the focus and outline of your topic. We look at 6 key reasons to create a plan before writing your blog. 1 – Identify research needed Creating an outline shows … Read More
10 Quick wins for a more effective website
This post was initially prepared for a talk I gave at the Sabona monthly networking event in Melbourne. It was designed to give small business owners quick insights to help them make some effective changes to their websites and to start seeing immediate results. If you find this post useful, please leave a comment below and let me know. Any … Read More
Taking communication to a whole new level
As people we all have a deep need to reach out and have a connection, be it with those who are close to us or with the human community as a whole. The internet is pretty much based on this principle, serving as the ultimate platform of communication on a microcosmic level – with content the means to do just … Read More
22 Tips for creating killer content
A journey of a thousand miles begins with a single step is a wonderful poetical way of showing us that all of our greatest ventures have to start somewhere: with that single step.
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