5 secrets to writing an irresistible introduction for your blog

GrahamContent Marketing, seoLeave a Comment

5 secrets to writing an irresistible introduction for your blog

Anxious about the first sentence of your blog?  As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.”  In other words, give yourself (and your blog a chance) before getting stuck in the doom and gloom of worrying about your writing and creating self-fulfilling prophecies in the process. The introduction to any piece of writing sets … Read More

7 key elements of impactful content

GrahamContent Marketing, seoLeave a Comment

7 key elements of impactful content

Content marketing involves the creation of relevant, valuable, impactful content which creates a connection with your target audience, establishing the foundation of interest in your brand in order to facilitate sales of your product or services. Online content comes in a variety of formats and categories as follows: Written content is created as eBooks to blogs through to social media … Read More

5 tips on writing impactful posts for LinkedIn

Grahambrand development, Content Marketing, Social MediaLeave a Comment

5 tips on writing impactful posts for LinkedIn

A LinkedIn post is basically a status update – letting your audience know what’s news with your brand and sharing new updates about significant developments in your industry and company.  It is also an ideal place to feature a short yet powerful message which can make your brand relatable, encouraging dialogue and interaction which can eventually generate a lead and … Read More

6 key questions to ask when creating storytelling content

Grahambrand development, Content Marketing, seoLeave a Comment

6 key questions to ask when creating storytelling content

Storytelling is an integral part of the fabric of human history.  It is how information has been handed over, from generation to generation over the centuries.  Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains the same to this day: … Read More

Content Marketing For Business

GrahamContent MarketingLeave a Comment

content marketing

Content has been around since the invention of language or perhaps even further back, from the time of the first intentional exchange of sounds to create meaningful communication between two or more people.  Evolving over the centuries, content has become more complex and sophisticated.  With its myriad of different formats, content can be anything from shared information of key political … Read More

How often should you update your website content?

Grahambusiness, seo, Web DesignLeave a Comment

How often should you update your website content?

As we know, the playground of the internet is ever-changing.  New trends appear constantly, with fresh, improved ways of communicating with your customer. This can impact on website content of the text, images, videos, animations and auditory components used to create a web page. While some elements need regular updating, other changes can be left for longer periods at a … Read More