5 secrets to writing an irresistible introduction for your blog

GrahamContent Marketing, seoLeave a Comment

5 secrets to writing an irresistible introduction for your blog

Anxious about the first sentence of your blog?  As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.”  In other words, give yourself (and your blog a chance) before getting stuck in the doom and gloom of worrying about your writing and creating self-fulfilling prophecies in the process. The introduction to any piece of writing sets … Read More

7 key elements of impactful content

GrahamContent Marketing, seoLeave a Comment

7 key elements of impactful content

Content marketing involves the creation of relevant, valuable, impactful content which creates a connection with your target audience, establishing the foundation of interest in your brand in order to facilitate sales of your product or services. Online content comes in a variety of formats and categories as follows: Written content is created as eBooks to blogs through to social media … Read More

How to use storytelling in a content strategy

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How to use storytelling in a content strategy

Stories bring a brand to life, providing insight into a world of brand offerings while enhancing a customer’s experience of this world.  This is achieved by a structure with different components which contribute to developing the storyline.  These components provide guideposts, around which the storyteller brings an artistry, uniquely crafting an enticing world which resonates with the reader.   The essence … Read More

6 key questions to ask when creating storytelling content

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6 key questions to ask when creating storytelling content

Storytelling is an integral part of the fabric of human history.  It is how information has been handed over, from generation to generation over the centuries.  Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains the same to this day: … Read More

7 key ways to implement an effective content marketing strategy

Grahambrand development, Content Marketing, seoLeave a Comment

Content marketing involves the creation of meaningful, valuable content which resonates with a target audience to facilitate a relationship which inspires brand loyalty and translates into revenue.  In order to implement an effective content marketing campaign which drives results, content strategy is needed.  The strategy considers the objectives of the brand and the campaign, crafting a plan which guides the … Read More

Content Marketing For Business

GrahamContent MarketingLeave a Comment

content marketing

Content has been around since the invention of language or perhaps even further back, from the time of the first intentional exchange of sounds to create meaningful communication between two or more people.  Evolving over the centuries, content has become more complex and sophisticated.  With its myriad of different formats, content can be anything from shared information of key political … Read More