7 impressive reasons to use WordPress for your website

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7 impressive reasons to use WordPress for your website

You’re in excellent company when using WordPress as your tool to publish content on the web: from famous bloggers to news sites such as Bloomberg Professional, TechCrunch; celebrities such as The Rolling Stones and Katy Perry; and websites for famous brands such as Disney, Microsoft and the Whitehouse.gov. And if you’re curious about just which other famous personalities and brands are … Read More

Our top 7 SEO trends for 2018

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Our top 7 SEO trends for 2018

As websites and online platforms continue to become more user-centric, so does the search industry with a focus on providing results that are relevant and customised for your user.  This has a direct impact on SEO, highlighting elements which contribute to a user’s experience. We take a look at the top 7 SEO trends for 2018. Diversified links and brand … Read More

The 5 best free SEO tools you should start using today

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The 5 best free SEO tools

You cannot just build a website and expect people to find it. Here are 5 free SEO tools that you can use to improve your own Search Engine Optimisation. Search Engine Optimisation is an ongoing venture. You need to be constantly working on your Search Engine Optimisation – to ensure you stay at the top of the Search results and … Read More

3 ways to gain key insights into the online behaviour of your ideal customer

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3 ways to gain key insights into the online behaviour of your ideal customer

Understanding your audience – who they are, which platforms they use, how they behave when they are on your website, is the foundation to developing strategic, effective and impactful content which resonates with your ideal customer. Your target market is a key component of your online and social media marketing strategy.   We take a look at 3 strategies which can … Read More

11 Point SEO Checklist for normal people

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11 Point SEO Checklist for normal people

There is no point building a website if no one sees your website. Therefore, Search Engine Optimisation (SEO) is important. Without SEO, your website won’t rank highly in search engines. There are experts that can help you with your SEO but there are also things that you can manage yourself. The purpose of this article is to share with you … Read More

5 On Page SEO Factors You Cannot Ignore

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5 On Page SEO Factors You Cannot Ignore

Google has a number of factors when ranking websites. There are on page factors and off page factors to consider. On page SEO factors are generally more important. Google ranks them more highly. Here is your on page SEO Checklist to give your website the best chance of ranking in Google: Content Your content is the most important factor on … Read More

What is Semantic Search

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What is Semantic Search

The nature of search has evolved from its original keyword orientation, to a more sophisticated intuitive understanding in order to meet the user’s search requirements.  Known as Semantic search, this new ‘intuitive’ approach is all about understanding the meaning behind the search.  Meaning is derived from the context of the user’s previous searches while zooming in on the unique aspect … Read More

6 strategies for effective SEO copywriting

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6 strategies for effective SEO copywriting

SEO  is about optimising or strategically enhancing your website content to enable higher website ranking on Google’s Search Engine Results Pages or SERPs.  This in turn drives traffic to your site.  It is also helps the searcher to find the answer to their keyword search, through content which acts as a solution or explanation in relation to the keywords used … Read More

Why your website is failing

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Why your website is failing

We are professional web designers. That means we are automatically classed as SEO experts who are going to get your new site to page one one Google right? Wrong! It is this assumption that many people out there have. It often comes from a place of ignorance or arrogance. Sure, we do our best to create a website that is … Read More