You’re in excellent company when using WordPress as your tool to publish content on the web: from famous bloggers to news sites such as Bloomberg Professional, TechCrunch; celebrities such as The Rolling Stones and Katy Perry; and websites for famous brands such as Disney, Microsoft and the Whitehouse.gov. And if you’re curious about just which other famous personalities and brands are … Read More
How to get your WordPress website to appear in Google Answer Box
The advent of Google’s Answer Box aims to provide users with an immediate full answer to their search query. This coveted spot on top of Google’s Search Engine Results Page can, according to Advance Web Ranking, cause the top-ranking result to drop to a CTR (click through rate) somewhere between a 15% and 20% CTR, compared to a CTR of … Read More
Our top 7 SEO trends for 2018
As websites and online platforms continue to become more user-centric, so does the search industry with a focus on providing results that are relevant and customised for your user. This has a direct impact on SEO, highlighting elements which contribute to a user’s experience. We take a look at the top 7 SEO trends for 2018. Diversified links and brand … Read More
The 5 best free SEO tools you should start using today
You cannot just build a website and expect people to find it. Here are 5 free SEO tools that you can use to improve your own Search Engine Optimisation. Search Engine Optimisation is an ongoing venture. You need to be constantly working on your Search Engine Optimisation – to ensure you stay at the top of the Search results and … Read More
3 ways to gain key insights into the online behaviour of your ideal customer
Understanding your audience – who they are, which platforms they use, how they behave when they are on your website, is the foundation to developing strategic, effective and impactful content which resonates with your ideal customer. Your target market is a key component of your online and social media marketing strategy. We take a look at 3 strategies which can … Read More
11 Point SEO Checklist for normal people
There is no point building a website if no one sees your website. Therefore, Search Engine Optimisation (SEO) is important. Without SEO, your website won’t rank highly in search engines. There are experts that can help you with your SEO but there are also things that you can manage yourself. The purpose of this article is to share with you … Read More
5 On Page SEO Factors You Cannot Ignore
Google has a number of factors when ranking websites. There are on page factors and off page factors to consider. On page SEO factors are generally more important. Google ranks them more highly. Here is your on page SEO Checklist to give your website the best chance of ranking in Google: Content Your content is the most important factor on … Read More
What is Semantic Search
The nature of search has evolved from its original keyword orientation, to a more sophisticated intuitive understanding in order to meet the user’s search requirements. Known as Semantic search, this new ‘intuitive’ approach is all about understanding the meaning behind the search. Meaning is derived from the context of the user’s previous searches while zooming in on the unique aspect … Read More
6 strategies for effective SEO copywriting
SEO is about optimising or strategically enhancing your website content to enable higher website ranking on Google’s Search Engine Results Pages or SERPs. This in turn drives traffic to your site. It is also helps the searcher to find the answer to their keyword search, through content which acts as a solution or explanation in relation to the keywords used … Read More
Why your website is failing
We are professional web designers. That means we are automatically classed as SEO experts who are going to get your new site to page one one Google right? Wrong! It is this assumption that many people out there have. It often comes from a place of ignorance or arrogance. Sure, we do our best to create a website that is … Read More
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