You’re in excellent company when using WordPress as your tool to publish content on the web: from famous bloggers to news sites such as Bloomberg Professional, TechCrunch; celebrities such as The Rolling Stones and Katy Perry; and websites for famous brands such as Disney, Microsoft and the Whitehouse.gov. And if you’re curious about just which other famous personalities and brands are … Read More
How to get your WordPress website to appear in Google Answer Box
The advent of Google’s Answer Box aims to provide users with an immediate full answer to their search query. This coveted spot on top of Google’s Search Engine Results Page can, according to Advance Web Ranking, cause the top-ranking result to drop to a CTR (click through rate) somewhere between a 15% and 20% CTR, compared to a CTR of … Read More
8 WordPress SEO best Practices
While many people think that WordPress is SEO friendly by default, there are a number of steps required to maximise your WordPress SEO opportunities. We take a look at WordPress SEO best practices to help your website and web pages rank on Google Search Results Pages (SERPs). 1 – Tags and Categories in WordPress When adding your blog content on … Read More
5 essential SEO elements to optimise your website in 2018
Search Engine Optimisation (SEO) uses strategies which assist your website in ranking higher on the Search Engine Results Page (SERP) of search engines like Google and Bing. Google provides a free service called Search Console which allows you to manage and monitor your sites presence on the Google search results page, providing you with insights about “how Google views your … Read More
Key elements of a strategic FAQ Page
The FAQ or Frequently Asked Questions page is a deceptively significant page in a website, strategically contributing to the user experience while having a surprising SEO functionality as well. We look at the key elements of the strategic FAQ page as a platform for driving traffic and converting visitors into leads and customers. 1 – Layout of FAQ page Keep … Read More
4 strategies to optimise your Facebook Page for SEO
Search Engine Optimisation (SEO) is all about maximising your online presence in order to rank organically on a search engine results page (SERP). While this includes optimising your website, your presence on social media can also contribute to your ranking. By optimising a Facebook Page, brands can capitalise on Facebook SEO in order to further their ranking and increase their … Read More
Our top 7 SEO trends for 2018
As websites and online platforms continue to become more user-centric, so does the search industry with a focus on providing results that are relevant and customised for your user. This has a direct impact on SEO, highlighting elements which contribute to a user’s experience. We take a look at the top 7 SEO trends for 2018. Diversified links and brand … Read More
How to plan an amazing blog post that drives traffic to your website
Having a plan before you start writing your blog post is great for 2 reasons: a) You are not starting with what can be a dreaded blank page; and b) You have an idea in mind of where you are going with your topic. Both these elements help you clearly articulate the ideas you want to make, while preparing ahead … Read More
7 key elements of impactful content
Content marketing involves the creation of relevant, valuable, impactful content which creates a connection with your target audience, establishing the foundation of interest in your brand in order to facilitate sales of your product or services. Online content comes in a variety of formats and categories as follows: Written content is created as eBooks to blogs through to social media … Read More
How to write a good LinkedIn Summary for your brand
You have 2000 characters to write a good introduction. Keep in mind that only the top half or so is visible which means that you want to have the most important content at the beginning in order to motivate your audience to read further and start engaging with you brand. In terms of you overall brand presence on LI (be … Read More