Posts Tagged ‘seo’
6 strategies for effective SEO copywriting
SEO is about optimising or strategically enhancing your website content to enable higher website ranking on Google’s Search Engine Results Pages or SERPs. This in turn drives traffic to your site. It is also helps the searcher to find the answer to their keyword search, through content which acts as a solution or explanation in…
Read More6 key questions to ask when creating storytelling content
Storytelling is an integral part of the fabric of human history. It is how information has been handed over, from generation to generation over the centuries. Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains…
Read More6 key questions to ask when creating storytelling content
Storytelling is an integral part of the fabric of human history. It is how information has been handed over, from generation to generation over the centuries. Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains…
Read More7 key ways to implement an effective content marketing strategy
Content marketing involves the creation of meaningful, valuable content which resonates with a target audience to facilitate a relationship which inspires brand loyalty and translates into revenue. In order to implement an effective content marketing campaign which drives results, content strategy is needed. The strategy considers the objectives of the brand and the campaign, crafting…
Read MoreContent Marketing For Business
Content has been around since the invention of language or perhaps even further back, from the time of the first intentional exchange of sounds to create meaningful communication between two or more people. Evolving over the centuries, content has become more complex and sophisticated. With its myriad of different formats, content can be anything from…
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