Posts Tagged ‘storytelling’
How to use storytelling in a content strategy
Stories bring a brand to life, providing insight into a world of brand offerings while enhancing a customer’s experience of this world. This is achieved by a structure with different components which contribute to developing the storyline. These components provide guideposts, around which the storyteller brings an artistry, uniquely crafting an enticing world which resonates…
Read More6 key questions to ask when creating storytelling content
Storytelling is an integral part of the fabric of human history. It is how information has been handed over, from generation to generation over the centuries. Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains…
Read More6 key questions to ask when creating storytelling content
Storytelling is an integral part of the fabric of human history. It is how information has been handed over, from generation to generation over the centuries. Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains…
Read More