Anxious about the first sentence of your blog? As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.” In other words, give yourself (and your blog a chance) before getting stuck in the doom and gloom of worrying about your writing and creating self-fulfilling prophecies in the process. The introduction to any piece of writing sets … Read More
5 strategies to create a great headline for SEO and your audience
Think of a newspaper headline – enticing the masses to buy the paper and read further, acting as a teaser which invites you to find out more information. Titles can be used effectively to generate emotional affiliations, resonance with a particular subject and just plain curiosity, tempting your reader to read further. We take a look at 5 key elements … Read More
6 reasons to plan your blog before you start writing
Do you create a plan for your blog before you start writing it? Plans don’t have to be in-depth, but they can provide key points which serve as signposts for the focus and outline of your topic. We look at 6 key reasons to create a plan before writing your blog. 1 – Identify research needed Creating an outline shows … Read More
How to write a good LinkedIn Summary for your brand
You have 2000 characters to write a good introduction. Keep in mind that only the top half or so is visible which means that you want to have the most important content at the beginning in order to motivate your audience to read further and start engaging with you brand. In terms of you overall brand presence on LI (be … Read More
Writer’s Block: A strong case for denial
It’s just been one of those days. You’re tired, there’s still loads of work ahead and the pressure is mounting. And now you’ve been staring at your blank page for the last hour. At least! You’ve even gone to Google for inspiration. But it’s just not happening. No bright lights going off in your head and of course the deadline … Read More
22 Tips for creating killer content
A journey of a thousand miles begins with a single step is a wonderful poetical way of showing us that all of our greatest ventures have to start somewhere: with that single step.