5 Top Tips in WordPress Design to increase engagement

5 Top Tips in WordPress Design to increase engagement

When it comes to appearances, website design is a lot like dating. Initial attraction is needed to spark interest, which, let’s face it, generally places emphasis on external appearances. It is only after the first impression that there is interest in the ‘getting to know you’ phase. People are naturally influenced by what is seen…

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Writer’s Block: A strong case for denial

It’s just been one of those days. You’re tired, there’s still loads of work ahead and the pressure is mounting. And now you’ve been staring at your blank page for the last hour. At least! You’ve even gone to Google for inspiration. But it’s just not happening. No bright lights going off in your head…

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9 Best Practises for your website home page

9 Best Practises for your website home page

Your home page is often the first point of call for users searching for possible solutions to their challenges. Think of it as your company’s online equivalent to a business card and a significant part of the face your brand presents to your target market and the world beyond. According to the Nielsen Norman Group,…

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7 Key Factors to becoming a thought leader

becoming a thought leader

 The ‘what’ of thought leadership The concept of ‘thought leadership’ is one of those buzzwords used as part of the vocab of online aficionados. However, used effectively, the concept elevates the positioning of your brand as an authority in its field and can act as the compass for a successful innovative online marketing strategy. The…

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7 Key Factors to becoming a thought leader

becoming a thought leader

 The ‘what’ of thought leadership The concept of ‘thought leadership’ is one of those buzzwords used as part of the vocab of online aficionados. However, used effectively, the concept elevates the positioning of your brand as an authority in its field and can act as the compass for a successful innovative online marketing strategy. The…

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