6 key questions to ask when creating storytelling content

6 key questions to ask when creating storytelling content

Storytelling is an integral part of the fabric of human history.  It is how information has been handed over, from generation to generation over the centuries.  Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains…

Read More

6 key questions to ask when creating storytelling content

6 key questions to ask when creating storytelling content

Storytelling is an integral part of the fabric of human history.  It is how information has been handed over, from generation to generation over the centuries.  Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains…

Read More

7 key ways to implement an effective content marketing strategy

Content marketing involves the creation of meaningful, valuable content which resonates with a target audience to facilitate a relationship which inspires brand loyalty and translates into revenue.  In order to implement an effective content marketing campaign which drives results, content strategy is needed.  The strategy considers the objectives of the brand and the campaign, crafting…

Read More

8 Key web design elements to drive traffic and sales

8 Key web design elements to drive traffic and sales

You may have established an online presence for your business, but does your website have the key web design elements to drive traffic and sales?  Use these check points to ensure that you have the right components to maximise the effectiveness of your business website. 1 – Typography and layout Your visitor assesses your website…

Read More

8 Key web design elements to drive traffic and sales

8 Key web design elements to drive traffic and sales

You may have established an online presence for your business, but does your website have the key web design elements to drive traffic and sales?  Use these check points to ensure that you have the right components to maximise the effectiveness of your business website. 1 – Typography and layout Your visitor assesses your website…

Read More