7 essential content ideas for strategic Instagram Posts

Grahambrand development, Social MediaLeave a Comment

7 essential content ideas for strategic Instagram Posts

Success on the Instagram platform is dependent on the quality of content – both visual and textual, in order to facilitate engagement and expand your follower base. Content can be used strategically, telling your brand story while growing your following, using content which resonates with your target market.  Along with quality posts comes consistency, posting your content regularly in order … Read More

5 tips on writing impactful posts for LinkedIn

Grahambrand development, Content Marketing, Social MediaLeave a Comment

5 tips on writing impactful posts for LinkedIn

A LinkedIn post is basically a status update – letting your audience know what’s news with your brand and sharing new updates about significant developments in your industry and company.  It is also an ideal place to feature a short yet powerful message which can make your brand relatable, encouraging dialogue and interaction which can eventually generate a lead and … Read More

4 creative ways to use your Company Page LinkedIn banner

Grahambrand development, Content Marketing, seo, Social MediaLeave a Comment

4 creative ways to use your Company Page LinkedIn banner

The LinkedIn banner appears along with your company logo at the top of your LinkedIn Company Page. The banner creates a context or your logo and company, providing insight into your brand’s services and offerings. Used as a vehicle to attract attention and interest through images and messages, the banner can be used strategically to differentiate your company from competitors. … Read More

6 key questions to ask when creating storytelling content

Grahambrand development, Content Marketing, seoLeave a Comment

6 key questions to ask when creating storytelling content

Storytelling is an integral part of the fabric of human history.  It is how information has been handed over, from generation to generation over the centuries.  Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains the same to this day: … Read More

7 key ways to implement an effective content marketing strategy

Grahambrand development, Content Marketing, seoLeave a Comment

Content marketing involves the creation of meaningful, valuable content which resonates with a target audience to facilitate a relationship which inspires brand loyalty and translates into revenue.  In order to implement an effective content marketing campaign which drives results, content strategy is needed.  The strategy considers the objectives of the brand and the campaign, crafting a plan which guides the … Read More

8 Key web design elements to drive traffic and sales

Grahambrand development, seo, Web DesignLeave a Comment

8 Key web design elements to drive traffic and sales

You may have established an online presence for your business, but does your website have the key web design elements to drive traffic and sales?  Use these check points to ensure that you have the right components to maximise the effectiveness of your business website. 1 – Typography and layout Your visitor assesses your website within the first few seconds … Read More

6 key elements of strategic web design

Grahambrand development, design, Web DesignLeave a Comment

The current status quo of all things internet has ushered in an overload of information and endless options, where website design can be used effectively to help a brand pierce through the clutter by developing a strong brand identity and web presence. Strategic web design facilitates in creating a relatable experience for your visitor, setting your site apart, by using … Read More

5 Top Tips in WordPress Design to increase engagement

Grahambrand development, Web Design, WordPressLeave a Comment

5 Top Tips in WordPress Design to increase engagement

When it comes to appearances, website design is a lot like dating. Initial attraction is needed to spark interest, which, let’s face it, generally places emphasis on external appearances. It is only after the first impression that there is interest in the ‘getting to know you’ phase. People are naturally influenced by what is seen and when it comes to … Read More