brand development
7 Key Factors to becoming a thought leader
The ‘what’ of thought leadership The concept of ‘thought leadership’ is one of those buzzwords used as part of the vocab of online aficionados. However, used effectively, the concept elevates the positioning of your brand as an authority in its field and can act as the compass for a successful innovative online marketing strategy. The…
Read More7 Key Factors to becoming a thought leader
The ‘what’ of thought leadership The concept of ‘thought leadership’ is one of those buzzwords used as part of the vocab of online aficionados. However, used effectively, the concept elevates the positioning of your brand as an authority in its field and can act as the compass for a successful innovative online marketing strategy. The…
Read MoreBoost your LinkedIn appeal with these 5 strategic tips
As the world’s largest online business network, LinkedIn reaches some 313 million members, with *3.8 million of those members living in South Africa. So, it follows that as a business or an employee, it’s a no-brainer why you need to make sure you’ve got an online presence on this platform. Not only does it create…
Read MoreTaking communication to a whole new level
As people we all have a deep need to reach out and have a connection, be it with those who are close to us or with the human community as a whole. The internet is pretty much based on this principle, serving as the ultimate platform of communication on a microcosmic level – with content…
Read MoreDoes sex really sell?
For some time now I have been thinking about the age old saying, “Sex Sells!” and have been wondering how true this was across all industries. There have been multiple studies that prove that as a human race we tend to favour people that are beautiful and sometimes make an association between beauty and success.
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