6 reasons why your business should be on LinkedIn

Grahambusiness, Content MarketingLeave a Comment

6 reasons why your business should be on LinkedIn

LinkedIn has some 500 million users 1 of its business-focused social network, with 4,000,000 monthly active Australian Users recorded in May 2017 2 Used correctly, LinkedIn is a networking tool which can facilitate expansion of your customer base while establishing your company as a thought leader. If you have not already joined the ranks of the 13 million + businesses on … Read More

3 ways to gain key insights into the online behaviour of your ideal customer

GrahambusinessLeave a Comment

3 ways to gain key insights into the online behaviour of your ideal customer

Understanding your audience – who they are, which platforms they use, how they behave when they are on your website, is the foundation to developing strategic, effective and impactful content which resonates with your ideal customer. Your target market is a key component of your online and social media marketing strategy.   We take a look at 3 strategies which can … Read More

How to establish goals for a website

Grahambusiness, seo, Web DesignLeave a Comment

How to establish goals for a website

When it comes to creating your website, it is important to establish just what you intend the site to accomplish in terms of your business and marketing goals.  Used properly and strategically, a website can be a transformative tool for a brand, boosting sales, creating awareness and positioning a company top of mind in its industry. Whether your website is … Read More

Creating content for each stage of the sales funnel

Grahambusiness, seoLeave a Comment

Creating content for each stage of the sales funnel

Awareness Stage This is the stage where you are discovered via search engines and social media. This stage is focussed on attracted and engaging a qualified prospect, someone who fits the ideal buying persona, who is most likely to engage in your content and move further down the sales funnel to become a lead. In this stage, your visitor is … Read More

Why your website is failing

Grahambusiness, Web DesignLeave a Comment

Why your website is failing

We are professional web designers. That means we are automatically classed as SEO experts who are going to get your new site to page one one Google right? Wrong! It is this assumption that many people out there have. It often comes from a place of ignorance or arrogance. Sure, we do our best to create a website that is … Read More

How often should you update your website content?

Grahambusiness, seo, Web DesignLeave a Comment

How often should you update your website content?

As we know, the playground of the internet is ever-changing.  New trends appear constantly, with fresh, improved ways of communicating with your customer. This can impact on website content of the text, images, videos, animations and auditory components used to create a web page. While some elements need regular updating, other changes can be left for longer periods at a … Read More

7 Key Factors to becoming a thought leader

Grahambrand development, businessLeave a Comment

becoming a thought leader

 The ‘what’ of thought leadership The concept of ‘thought leadership’ is one of those buzzwords used as part of the vocab of online aficionados. However, used effectively, the concept elevates the positioning of your brand as an authority in its field and can act as the compass for a successful innovative online marketing strategy. The ‘why’ of thought leadership Not … Read More

5 ways to make your relocation successful

Grahambusiness, Inspiring StoriesLeave a Comment

Moody Ocean Tides

Life offers many choices: you can remain in a possibly unhappy environment or you can proactively choose to make a change. Of course nothing is ever simple, but it is possible to accomplish even challenging objectives, one small step at a time, especially if you get to improve your life in the process.