Optimizing your website for lead growth

Most of us have websites, yet a lot of them are totally ineffective when it comes to actually generating any form of lead or call to action. Here are some tips to get you thinking a little differently about using your website more effectively as a lead generating tool:

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Why doing favours is bad for business

Doing favours for clients and even random people can be really bad for business – let me explain…

Coming from a non-profit background it has always been in me to help others and do as much good as I possibly could. While this is very noble and I still try and practice these principles in my personal life, when it comes to business sometimes being too kind can harm you at the end of the day

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Your Website – the Silent Sales Person

Sales is the most integral part of any business! Without sales you make no money and let’s face it have no business. But why do most people shy away from making sales? Most people would like to own their own business and then want to find a person who will be in-charge of making all the sales and do the hard selling. This means you have to pay this person a salary, but for a small business this might just be something you can’t afford to do right at the beginning.

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Your Website – the Silent Sales Person

Sales is the most integral part of any business! Without sales you make no money and let’s face it have no business. But why do most people shy away from making sales? Most people would like to own their own business and then want to find a person who will be in-charge of making all the sales and do the hard selling. This means you have to pay this person a salary, but for a small business this might just be something you can’t afford to do right at the beginning.

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Why should you start a Blog?

Remember, other people, don’t know what you do! You need to tell them! Blogging helps you to do this! Blogging also shows people your knowledge in the area you’re an expert in! Often times people stop before they even start and discourage themselves from writing or creating a blog, because they feel they can’t write – that’s nonsense! I believe that anyone can be a good writer – provided they stick to writing about the stuff they know!

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