Content Marketing
6 reasons why your business should be on LinkedIn
LinkedIn has some 500 million users 1 of its business-focused social network, with 4,000,000 monthly active Australian Users recorded in May 2017 2 Used correctly, LinkedIn is a networking tool which can facilitate expansion of your customer base while establishing your company as a thought leader. If you have not already joined the ranks of the…
Read More6 reasons why your business should be on LinkedIn
LinkedIn has some 500 million users 1 of its business-focused social network, with 4,000,000 monthly active Australian Users recorded in May 2017 2 Used correctly, LinkedIn is a networking tool which can facilitate expansion of your customer base while establishing your company as a thought leader. If you have not already joined the ranks of the…
Read MoreHow to use storytelling in a content strategy
Stories bring a brand to life, providing insight into a world of brand offerings while enhancing a customer’s experience of this world. This is achieved by a structure with different components which contribute to developing the storyline. These components provide guideposts, around which the storyteller brings an artistry, uniquely crafting an enticing world which resonates…
Read More6 key questions to ask when creating storytelling content
Storytelling is an integral part of the fabric of human history. It is how information has been handed over, from generation to generation over the centuries. Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains…
Read More6 key questions to ask when creating storytelling content
Storytelling is an integral part of the fabric of human history. It is how information has been handed over, from generation to generation over the centuries. Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains…
Read More