5 essential SEO elements to optimise your website in 2018

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5 essential SEO elements to optimise your website in 2018

Search Engine Optimisation (SEO) uses strategies which assist your website in ranking higher on the Search Engine Results Page (SERP) of search engines like Google and Bing. Google provides a free service called Search Console which allows you to manage and monitor your sites presence on the Google search results page, providing you with insights about “how Google views your … Read More

Key elements of a strategic FAQ Page

GrahamContent Marketing, seoLeave a Comment

Key elements of a strategic FAQ Page

The FAQ or Frequently Asked Questions page is a deceptively significant page in a website, strategically contributing to the user experience while having a surprising SEO functionality as well. We look at the key elements of the strategic FAQ page as a platform for driving traffic and converting visitors into leads and customers. 1 – Layout of FAQ page Keep … Read More

4 strategies to optimise your Facebook Page for SEO

Grahamseo, Social MediaLeave a Comment

4 strategies to optimise your Facebook Page for SEO

Search Engine Optimisation (SEO) is all about maximising your online presence in order to rank organically on a search engine results page (SERP). While this includes optimising your website, your presence on social media can also contribute to your ranking. By optimising a Facebook Page, brands can capitalise on Facebook SEO in order to further their ranking and increase their … Read More

7 hacks to grow your Facebook Page Following

Grahamseo, Social MediaLeave a Comment

7 hacks to grow your Facebook Page Following

Facebook makes your brand extremely accessible, providing an informal yet professional way of connecting with your target market.  That may sound all well and good, but how do you get this said target market to your page in the first place? In answer to that question, we take a look at 5 smart hacks to increase your Facebook fanbase in … Read More

Our top 7 SEO trends for 2018

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Our top 7 SEO trends for 2018

As websites and online platforms continue to become more user-centric, so does the search industry with a focus on providing results that are relevant and customised for your user.  This has a direct impact on SEO, highlighting elements which contribute to a user’s experience. We take a look at the top 7 SEO trends for 2018. Diversified links and brand … Read More

6 essential elements which maximise your Instagram Profile

Grahamseo, Social MediaLeave a Comment

6 essential elements which maximise your Instagram Profile

Your Instagram Profile is the key point where your followers and people conducting searches, can find information about you or your brand. Think of it as your home page on the platform, where you write a teaser introduction, using essential information to provide insights about your brand. We take a look at 7 different elements in creating an impactful Instagram … Read More

5 secrets to writing an irresistible introduction for your blog

GrahamContent Marketing, seoLeave a Comment

5 secrets to writing an irresistible introduction for your blog

Anxious about the first sentence of your blog?  As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.”  In other words, give yourself (and your blog a chance) before getting stuck in the doom and gloom of worrying about your writing and creating self-fulfilling prophecies in the process. The introduction to any piece of writing sets … Read More