Posts Tagged ‘content’
5 strategies for writing valuable evergreen content
Evergreen content is an essential part of a content marketer’s toolbox. This content is not dependent on fashion or news of the day. Rather evergreen content has an unchanging quality existing as an independent source of valuable information. This is quality content which transcends time, often encompassing global truths which remain relevant to people everywhere,…
Read More6 reasons why your business should be on LinkedIn
LinkedIn has some 500 million users 1 of its business-focused social network, with 4,000,000 monthly active Australian Users recorded in May 2017 2 Used correctly, LinkedIn is a networking tool which can facilitate expansion of your customer base while establishing your company as a thought leader. If you have not already joined the ranks of the…
Read More6 reasons why your business should be on LinkedIn
LinkedIn has some 500 million users 1 of its business-focused social network, with 4,000,000 monthly active Australian Users recorded in May 2017 2 Used correctly, LinkedIn is a networking tool which can facilitate expansion of your customer base while establishing your company as a thought leader. If you have not already joined the ranks of the…
Read MoreHow to use storytelling in a content strategy
Stories bring a brand to life, providing insight into a world of brand offerings while enhancing a customer’s experience of this world. This is achieved by a structure with different components which contribute to developing the storyline. These components provide guideposts, around which the storyteller brings an artistry, uniquely crafting an enticing world which resonates…
Read More6 strategies for effective SEO copywriting
SEO is about optimising or strategically enhancing your website content to enable higher website ranking on Google’s Search Engine Results Pages or SERPs. This in turn drives traffic to your site. It is also helps the searcher to find the answer to their keyword search, through content which acts as a solution or explanation in…
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