Content Marketing For Business

content marketing

Content has been around since the invention of language or perhaps even further back, from the time of the first intentional exchange of sounds to create meaningful communication between two or more people.  Evolving over the centuries, content has become more complex and sophisticated.  With its myriad of different formats, content can be anything from…

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How often should you update your website content?

How often should you update your website content?

As we know, the playground of the internet is ever-changing.  New trends appear constantly, with fresh, improved ways of communicating with your customer. This can impact on website content of the text, images, videos, animations and auditory components used to create a web page. While some elements need regular updating, other changes can be left…

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How often should you update your website content?

How often should you update your website content?

As we know, the playground of the internet is ever-changing.  New trends appear constantly, with fresh, improved ways of communicating with your customer. This can impact on website content of the text, images, videos, animations and auditory components used to create a web page. While some elements need regular updating, other changes can be left…

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Writer’s Block: A strong case for denial

It’s just been one of those days. You’re tired, there’s still loads of work ahead and the pressure is mounting. And now you’ve been staring at your blank page for the last hour. At least! You’ve even gone to Google for inspiration. But it’s just not happening. No bright lights going off in your head…

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9 Best Practises for your website home page

9 Best Practises for your website home page

Your home page is often the first point of call for users searching for possible solutions to their challenges. Think of it as your company’s online equivalent to a business card and a significant part of the face your brand presents to your target market and the world beyond. According to the Nielsen Norman Group,…

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