How to connect and engage with your ideal customers on Facebook

How to connect and engage with your ideal customers on Facebook

Facebook’s new algorithm   resulted in a substantial decrease in the organic reach of business posts as part of Facebook’s focus on providing an engaging experience for users.  Added to this fact is the increase in content posted by Facebook users and Facebook Pages which has resulted in more competition to appear organically in the Facebook…

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How to connect and engage with your ideal customers on Facebook

How to connect and engage with your ideal customers on Facebook

Facebook’s new algorithm   resulted in a substantial decrease in the organic reach of business posts as part of Facebook’s focus on providing an engaging experience for users.  Added to this fact is the increase in content posted by Facebook users and Facebook Pages which has resulted in more competition to appear organically in the Facebook…

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7 Key Factors to becoming a thought leader

becoming a thought leader

 The ‘what’ of thought leadership The concept of ‘thought leadership’ is one of those buzzwords used as part of the vocab of online aficionados. However, used effectively, the concept elevates the positioning of your brand as an authority in its field and can act as the compass for a successful innovative online marketing strategy. The…

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7 Key Factors to becoming a thought leader

becoming a thought leader

 The ‘what’ of thought leadership The concept of ‘thought leadership’ is one of those buzzwords used as part of the vocab of online aficionados. However, used effectively, the concept elevates the positioning of your brand as an authority in its field and can act as the compass for a successful innovative online marketing strategy. The…

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Boost your LinkedIn appeal with these 5 strategic tips

Boost your LinkedIn appeal

As the world’s largest online business network, LinkedIn reaches some 313 million members, with *3.8 million of those members living in South Africa. So, it follows that as a business or an employee, it’s a no-brainer why you need to make sure you’ve got an online presence on this platform. Not only does it create…

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