7 key elements of impactful content

7 key elements of impactful content

Content marketing involves the creation of relevant, valuable, impactful content which creates a connection with your target audience, establishing the foundation of interest in your brand in order to facilitate sales of your product or services. Online content comes in a variety of formats and categories as follows: Written content is created as eBooks to…

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5 tips on writing impactful posts for LinkedIn

5 tips on writing impactful posts for LinkedIn

A LinkedIn post is basically a status update – letting your audience know what’s news with your brand and sharing new updates about significant developments in your industry and company.  It is also an ideal place to feature a short yet powerful message which can make your brand relatable, encouraging dialogue and interaction which can…

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4 creative ways to use your Company Page LinkedIn banner

4 creative ways to use your Company Page LinkedIn banner

The LinkedIn banner appears along with your company logo at the top of your LinkedIn Company Page. The banner creates a context or your logo and company, providing insight into your brand’s services and offerings. Used as a vehicle to attract attention and interest through images and messages, the banner can be used strategically to…

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How to write a good LinkedIn Summary for your brand

How to write a good LinkedIn Summary for your brand

You have 2000 characters to write a good introduction.  Keep in mind that only the top half or so is visible which means that you want to have the most important content at the beginning in order to motivate your audience to read further and start engaging with you brand. In terms of you overall…

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The 5 best free SEO tools you should start using today

The 5 best free SEO tools

You cannot just build a website and expect people to find it. Here are 5 free SEO tools that you can use to improve your own Search Engine Optimisation. Search Engine Optimisation is an ongoing venture. You need to be constantly working on your Search Engine Optimisation – to ensure you stay at the top…

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