How to use storytelling in a content strategy

GrahamContent Marketing, seoLeave a Comment

How to use storytelling in a content strategy

Stories bring a brand to life, providing insight into a world of brand offerings while enhancing a customer’s experience of this world.  This is achieved by a structure with different components which contribute to developing the storyline.  These components provide guideposts, around which the storyteller brings an artistry, uniquely crafting an enticing world which resonates with the reader.   The essence … Read More

What is Semantic Search

GrahamseoLeave a Comment

What is Semantic Search

The nature of search has evolved from its original keyword orientation, to a more sophisticated intuitive understanding in order to meet the user’s search requirements.  Known as Semantic search, this new ‘intuitive’ approach is all about understanding the meaning behind the search.  Meaning is derived from the context of the user’s previous searches while zooming in on the unique aspect … Read More

6 strategies for effective SEO copywriting

GrahamseoLeave a Comment

6 strategies for effective SEO copywriting

SEO  is about optimising or strategically enhancing your website content to enable higher website ranking on Google’s Search Engine Results Pages or SERPs.  This in turn drives traffic to your site.  It is also helps the searcher to find the answer to their keyword search, through content which acts as a solution or explanation in relation to the keywords used … Read More

6 key questions to ask when creating storytelling content

Grahambrand development, Content Marketing, seoLeave a Comment

6 key questions to ask when creating storytelling content

Storytelling is an integral part of the fabric of human history.  It is how information has been handed over, from generation to generation over the centuries.  Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains the same to this day: … Read More

7 key ways to implement an effective content marketing strategy

Grahambrand development, Content Marketing, seoLeave a Comment

Content marketing involves the creation of meaningful, valuable content which resonates with a target audience to facilitate a relationship which inspires brand loyalty and translates into revenue.  In order to implement an effective content marketing campaign which drives results, content strategy is needed.  The strategy considers the objectives of the brand and the campaign, crafting a plan which guides the … Read More

Creating content for each stage of the sales funnel

Grahambusiness, seoLeave a Comment

Creating content for each stage of the sales funnel

Awareness Stage This is the stage where you are discovered via search engines and social media. This stage is focussed on attracted and engaging a qualified prospect, someone who fits the ideal buying persona, who is most likely to engage in your content and move further down the sales funnel to become a lead. In this stage, your visitor is … Read More

Optimise your webpage: on page SEO

Grahamseo, Web DesignLeave a Comment

Optimise your webpage - on page SEO

How to optimise the elements on your webpage for on page SEO as follows: SEO stands for Search Engine optimization.  This refers to various strategies and techniques which can be applied to increase a website’s ranking on a Search Engine Results Page (SERP).  The higher the ranking on a SERP the more chance you have of visitors accessing your website. … Read More

8 Key web design elements to drive traffic and sales

Grahambrand development, seo, Web DesignLeave a Comment

8 Key web design elements to drive traffic and sales

You may have established an online presence for your business, but does your website have the key web design elements to drive traffic and sales?  Use these check points to ensure that you have the right components to maximise the effectiveness of your business website. 1 – Typography and layout Your visitor assesses your website within the first few seconds … Read More

How often should you update your website content?

Grahambusiness, seo, Web DesignLeave a Comment

How often should you update your website content?

As we know, the playground of the internet is ever-changing.  New trends appear constantly, with fresh, improved ways of communicating with your customer. This can impact on website content of the text, images, videos, animations and auditory components used to create a web page. While some elements need regular updating, other changes can be left for longer periods at a … Read More

10 Quick wins for a more effective website

Grahamseo, Web DesignLeave a Comment

blog effective website Optimise quick wins seo website

This post was initially prepared for a talk I gave at the Sabona monthly networking event in Melbourne. It was designed to give small business owners quick insights to help them make some effective changes to their websites and to start seeing immediate results. If you find this post useful, please leave a comment below and let me know. Any … Read More