Social Media
5 tips on writing impactful posts for LinkedIn
A LinkedIn post is basically a status update – letting your audience know what’s news with your brand and sharing new updates about significant developments in your industry and company. It is also an ideal place to feature a short yet powerful message which can make your brand relatable, encouraging dialogue and interaction which can…
Read More4 creative ways to use your Company Page LinkedIn banner
The LinkedIn banner appears along with your company logo at the top of your LinkedIn Company Page. The banner creates a context or your logo and company, providing insight into your brand’s services and offerings. Used as a vehicle to attract attention and interest through images and messages, the banner can be used strategically to…
Read MoreHow to write a good LinkedIn Summary for your brand
You have 2000 characters to write a good introduction. Keep in mind that only the top half or so is visible which means that you want to have the most important content at the beginning in order to motivate your audience to read further and start engaging with you brand. In terms of you overall…
Read More5 key components which maximise the impact of a Facebook Page
As of June 22 2017, Facebook reached a new milestone of 2 billion users, making the social media platform an essential part of any marketing plan. Facebook makes this possible with Facebook Pages, giving your brand a voice and facilitating connecting with your target market. We take a look at 5 key components to help…
Read MoreHow to connect and engage with your ideal customers on Facebook
Facebook’s new algorithm resulted in a substantial decrease in the organic reach of business posts as part of Facebook’s focus on providing an engaging experience for users. Added to this fact is the increase in content posted by Facebook users and Facebook Pages which has resulted in more competition to appear organically in the Facebook…
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